Resume & Experience

Seven years of crafting premium digital experiences across brand identity, UI/UX, and web development.

CS

Charlotte Smith

Creative Designer & Developer
Jacksonville, Florida
designbycharlottesmith@gmail.com
Available for freelance

Core Skills

UI/UX Design95%
Brand Identity92%
Web Design90%
Front-End Dev80%
Print Design88%
Motion Design75%

Tools & Tech

Figma Adobe XD Photoshop Illustrator InDesign After Effects HTML/CSS JavaScript React Webflow WordPress Framer Notion Slack

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Work Experience

2022 — Present

Senior UI/UX Designer & Brand Strategist

Freelance / Self-Employed · Jacksonville, FL

Leading end-to-end design for 40+ clients across SaaS, fintech, wellness, and real estate. Specializing in brand identity systems, conversion-optimized web design, and mobile app UI. Average client conversion rate improvement: 3.2×.

2020 — 2022

Lead UX Designer

Meridian Digital Agency · Atlanta, GA

Led a team of 4 designers on enterprise-level digital products. Managed design systems for clients including a Fortune 500 healthcare provider and a national insurance platform. Introduced Figma-based design ops that reduced handoff time by 40%.

2018 — 2020

Brand Designer

Bloom Creative Studio · Miami, FL

Produced brand identities, print campaigns, and digital assets for 60+ small-to-mid-size businesses. Designed packaging, trade show materials, and social media visual systems. Recognized as Employee of the Year 2019.

2017 — 2018

Junior Graphic Designer

Pulse Media Group · Jacksonville, FL

Entry-level role focused on editorial layout, digital advertising banners, and social content. Assisted senior designers on major brand campaigns and developed a passion for UI design through cross-functional collaboration with the web team.

Education

2013 — 2017

Bachelor of Fine Arts — Graphic Design

University of North Florida · Jacksonville, FL

Graduated Magna Cum Laude. Concentration in digital media and visual communication. Senior thesis on the psychology of color in brand perception. Design Department Award recipient, 2017.

2021

Google UX Design Professional Certificate

Google / Coursera · Online

Completed the 7-course UX specialization covering user research, wireframing, prototyping, and usability testing methodologies. Completed 3 capstone projects across mobile, web, and tablet form factors.

2022

Advanced Figma Mastery & Design Systems

Memorisely · Online

Intensive 8-week program focused on enterprise-level design systems, component architecture, variables, and auto-layout mastery. Built a full component library as final deliverable.

Awards & Recognition

2024

Awwwards Honorable Mention

NexaFlow Platform Redesign

Recognized for outstanding UI design and user experience on the NexaFlow SaaS platform overhaul.

2023

Dribbble Top Shot — Brand Design

Vertex Capital Identity System

Vertex Capital brand identity reached Dribbble's Top Shots with 14,200+ likes and was featured in the Brand Identity category.

2022

Behance Featured Project

Lumos App UI/UX Case Study

Lumos Finance App case study was featured on Behance's Creative Fields and received Featured Gallery placement in UI/UX.

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Let's Build Something
Together

Available for freelance projects, full-time roles, and creative collaborations. Let's talk.

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